Hi. I'm Guetchina
01.
About Me
If I am being honest, when I first explored graduate programs, I wasn't sure why I felt drawn to ID. But I had a moment of clarity: all the skills I had been developing breaking down complicated processes and creating learning opportunities were already central to instructional design. Once I started coursework, the creative and theoretical aspects of the field captivated me. Learning about andragogy and Malcolm Knowles principles of adult learning gave language to my instinct that learners need relevance and autonomy to truly engage. Discovering Bloom's Taxonomy helped me see that I had been designing for surface-level recall when I could be pushing toward deeper critical thinking. These frameworks didn't just explain the "why" behind what I had instinctively done they fundamentally shifted how I design, pushing me to be more intentional about learner agency.
I believe good design isn’t just pretty, it tells a story, connects with people, and makes things work better.
02.
Featured Project: Financial Aid Counselor Training
Special Circumstance Appeal
A case-based blended learning program designed to help financial aid counselors navigate complex student scenarios from special appeals to emotionally charged conversations. Built using ADDIE, grounded in andragogy, and evaluated using the Kirkpatrick Model.
Needs Analysis → 
Learning Design → 
Kirkpatrick Evaluation
03.
My Creative Expertise
Bridging learning theory and intentional design to create experiences that are practical, learner-centered, and built for real impact.
1. Needs Analysis
Identifying performance gaps and learner needs through surveys, interviews, and data so every design decision starts with evidence, not assumption.
2. Learning Design
Designing learner-centered experiences grounded in adult learning theory from performance objectives and course outlines to blended and case-based learning structures.
3. Instructional Development
Building training materials that translate design into action including case studies, role-play scripts, checklists, rubrics, and interactive modules.
4. Evaluation & Iteration
Measuring whether learning actually transfers to the job using frameworks like Kirkpatrick because good design doesn't stop at delivery.
Let’s work together
Have a project in mind? I’d love to hear your ideas and create something meaningful together. Let’s bring your vision to life.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.